Generally the logistics of a retail store are determined when a business plan is set into place. Retailers can be store retailers, non-store retailers and retail organizations. Check them out below: 1. Today, retailers explore new marketing strategies to attract and keep customers in volume. You must have observed while shopping that there are different types of retailers. These are retailers that sell a wide range of products - usually small businesses. For example, Target Corporation operates Marshall Fields, an upscale department store, and also operates Target, an upscale discount store, as well as "Target.direct" for online retailing and direct marketing. Many modern shoppers will likely fall into this category. The same is true for retail stores. Department stores provide a wide range of options to the consumers and thus fulfill all their shopping needs. The organizational structure of a retail business will greatly depend on the type of store and its size. Cooperatives function under a democratically-controlled process. With concessions on brokering and freight allowances, advertising allowances and other rebates, chains are able to provide lower pricing for a cost-conscious consumer. Buying goods and services on the internet, including internet auctions. This takes place when the seller directly sells products to friends and family. Types of Retail Organisations. The benefits of corporate chains are their mass-buying with central supervision, inventory control, rapid turnover, store display, health and safety standards of cleanliness and quality, opportunities for part-time employment and sales training. They are often temporary. Type : Org Chart Template In India, consumer spending roughly accounts for over 60% of GDP and is therefore, a vital element in the country’s economic growth. Companies are ordered by revenue from retail operations in millions of US Dollars in FY 2017. Some members of cooperatives have profit-sharing programs allowing workers decision-making rights. Supermarkets. Have you ever taken a moment to think about the structure that is around us every day? radio and telephone to market to customers. a large retail store organised into departments offering a variety of merchandise. 5) Direct Selling Direct selling is when customer and seller have direct contact with each other away from the store. The company granting the license is the "franchisor," and the business owner is the "franchisee." You can quickly get a mark by using the auto-calculate tool. Supermarkets: A supermarket is a novel form of retail organisation speciali­sing in necessaries and convenience goods. A retail store which specialises in selling a particular type of merchandise. Department Stores. Their members enjoy educational and training opportunities and can qualify for substantial in-store merchandise discounts. A company may want to expand its business by allowing, through a license, an independent business owner to sell its products and render its services under its name and trademark. Consumers these days do a ton of research before making purchase decisions. Retail Organizational … A retailer is different from the rest of the elements of the supply chain because only the retailer directly interacts with the end-consumers and sell them goods. Encyclopaedia Britannica: Retail Organization, Professor Dr. Laukamm: Principles of Marketing, The Art of Retail Management: Retailers Cooperative. Department stores are a type of retailer that can attract millions of shoppers over a year. Understanding a retail store's organizational structureis important when creating a business plan to determine its customers and appeal to them.