In basic viral marketing, there are three essential factors – the messenger, the message, and the environment. At the 11th edition of TechSparks, Sindhu Biswal, Senior Growth Marketer at Pocket Aces, reveals what makes a viral video, the metrics to chase, and the importance of … May 10, 2018. Viral marketing has become standard terminology in this modern internet age. It is important for us to understand the 4 groups of social media viral campaigns so we as marketers will learn from other companies or businesses marketing campaigns. Therefore, it becomes important to understand the meaning of viral marketing. Viral marketing is nothing more than a strategy that you can use to get people to promote your app (or any other product) via their existing social networks. Due to the advent of social media, it has become a huge hit. Add comment. Viral marketing is a method that makes the audience of the message pass it on to others. Many people have experimented with this type of marketing in their lives without knowing its definition. Key Lesson: This serves as a great example of viral marketing because it shows the importance of understanding your audience.By studying what kind of content Gen Z enjoys and shares, e.l.f. Viral marketing went from a flashy buzzword for an unpredictable internet meme to a much sought-after strategy, years ago, but that in no way means it's old news. Description: Viral in literal sense means anything which spreads fast (across users). The latter strategy is one of the most important innovations right after word of mouth marketing and known as mobile viral marketing or mobile word of mouth (MWOM) (Palka et al., 2009). Among innovative forms of marketing viral marketing is attracting increased level of attention from both, business researchers and practitioners. Buzz marketing is a marketing method in which a business or brand follows all possible strategies to create a buzz to prompt their new product in society. was able to capitalize on that knowledge and catapult themselves as one of … By formulating content that appeals to … 5 min read. Utilizing viral marketing is an immensely powerful way to generate organic reach and brand awareness. Importance Of Viral Marketing In Business. Marketing is considered “viral” when it reaches the point where it’s being shared by the public at large rather than just its target audience. The definition of viral marketing can be worded as “the use of marketing strategies to propagate a product or service awareness through the use of existing social networks” (Allen, 2008, p.61). Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Buzz marketing is the oldest, highest, and most reliable marketing method. Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertiser's message to other websites or the users create a scenario which can lead to multi-fold growth. The Importance of Viral Marketing. Why do companies use viral marketing? Viral marketing refers to a marketing technique that spread advertiser’s message from person to person by word of mouth or sharing via the internet to create an exponential growth in the message’s visibility and effectiveness across the board.