If used over the long-term, customers may get used to the effect. Sales reps have to cover one territory or market at a time. 4. The latter involves the use of sales promotion and hence advertising. The following are some of the merits / advantages of Sales Promotion. For the manufacturers, promotion is a medium to reach the prospective buyers and get their support. Good short term tactical tool. Can stimulate quick increases in sales by targeting promotional incentives on particular products. Reach can be particularly limited in rural areas where fewer prospects are located. Sales Promotion. It is one of the most credible forms of promotion and can be persuasive. In fact, a promotion is speed up the killing of a bad product. While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. Sales promotions also enable upselling, where you persuade a customer to buy a more expensive item, and cross-selling, where you sell an associated product to the customer. Sales promotions should be advertised to let the customers know of the special offer. Merits of Sales Promotion. One way around the limited reach of personal selling is to use inside sales reps for the smaller markets. Sales Promotion – Advantages and Disadvantages . Ans. Brand image is affected by too many sales promotion activities. The benefits are also short-­lived for three or four months. Internet advertising includes the technical and creative facets of the web, including growth, style, marketing, and sales. Sales promotion is a calculated risk, but it needs to be carefully planned and managed to be truly effective. 3. Public Relations. Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. For example, you could display some excess t-shirts near a more expensive blazer, and offer the t-shirt free with every blazer sold. If there is a discrepancy between what is advertised and the real deal, it will be viewed negatively by the public. 1. Cost-effectiveness - PR can be an economical way to reach a large audience in comparison to paid for advertising media placement, particularly if it is done in-house. Then the demand will fall down. Promotion of Sales: Advertising helps the producer to increase his sales. 3. They are non-recurring in their use. Too much promotion may damage the brand image. Web marketing also describes the placement of advertising media along a variety of consumer driven methods such as for example search engine marketing (SEM), search engine optimization (SEO), advertising placement and listing articles. What are the challenges of public relations? A form attempts to increase the demand for its product, either by reducing the price or by inducing buyers to purchase more of its product; even at the constant price. As a sales person, for example, you may only be able to speak to 25 prospects a day and make three to five presentations. 2. Often seen as more "credible" - since the message seems to be coming from a third party (e.g. Sales promotion activities are having temporary and short life. Expansion of Production: 1. It helps to create awareness among the buyers on the various goods and services that are available in the market. 2.