SmartInsights gives us a glimpse of what happens every 60 seconds on the internet: The internet has become a mammoth information delivery system. The contemporary media age can trace its origins back to the electrical telegraph, patented in the United States by Samuel Morse in 1837. The 1960s media theorist Marshall McLuhan took these ideas one step further, famously coining the phrase “the medium is the message (McLuhan, 1964).” By this, McLuhan meant that every medium delivers information in a different way and that content is fundamentally shaped by the medium of transmission. Good job mate loved to teach my class this stuff! For example, although television news has the advantage of offering video and live coverage, making a story come alive more vividly, it is also a faster-paced medium. absolutely worth, all the answers to my course work here. The printing press made the mass production of print media possible. In 1895, the Lumière brothers gave the first public demonstration of moving pictures in Paris. There was: The most recent media jolt came in 1965, but hardly anybody knew about it. Forty thousand years ago, some human ancestors painted on the walls of … Amber Case – 1858 trans-Atlantic telegraph cable route – CC BY-NC 2.0. Half of U.S. households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions (State of the Media, 2004) (Bilton, 2007). “What Happens Online in 60 Seconds?” Robert Allen. Upton Sinclair’s 1906 novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry; and in the early 1970s, Washington Post reporters Bob Woodward and Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the resignation of President Richard Nixon. It seems inevitable that sometime in the future a different technology will come along and make the internet obsolete. As radio listenership grew, politicians realized that the medium offered a way to reach the public in a perso… This is a great article. Samuel Morse invented his code in 1835. Rupert Taylor (author) from Waterloo, Ontario, Canada on April 10, 2019: Seema - If I knew what "principles and management in media industry post liberalisation" meant I would give it a go. Or, as computer scientist Alan Kay put it, “Each medium has a special way of representing ideas that emphasize particular ways of thinking and de-emphasize others (Kay, 1994).” Kay was writing in 1994, when the Internet was just transitioning from an academic research network to an open public system. The idea was, and still is, that if one line of communication is knocked out by hostile action the system will switch to an undamaged route. The technology of television kept improving over the years. Entertaining and providing an outlet for the imagination, Serving as a public forum for the discussion of important issues, Acting as a watchdog for government, business, and other institutions. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements like the European Renaissance and the Protestant Reformation. As the United States’ gross national product (GNP) doubled in the 1950s, and again in the 1960s, the American home became firmly ensconced as a consumer unit; along with a television, the typical U.S. household owned a car and a house in the suburbs, all of which contributed to the nation’s thriving consumer-based economy (Briggs & Burke, 2005). This increased efficiency went hand in hand with the rise of the daily newspaper. Radio was a boon for advertisers, who now had access to a large and captive audience. In 1974, ARPANET was adapted for use commercially. Still, until the mid-1990s, television was dominated by the three large networks. But purveyors of mass media may be beholden to particular agendas because of political slant, advertising funds, or ideological bias, thus constraining their ability to act as a watchdog. Thanks very much. The transatlantic telegraph cable made nearly instantaneous communication between the United States and Europe possible for the first time in 1858.