September 25, 2017 at 8:02 pm. Making small but useful changes, which repeatedly puts your brand in the forefront, and slowly but surely makes it a huge name in the market, is the crux of Guerrilla marketing. ... 5 thoughts on “Guerilla Marketing: 15 Marketing Example That Will Blow Your Mind” Abhay. All of the above, but executed in a way that requires the public to interact with the brand. Thaks, Such a detailed article on marketing, I am going for this surely. The main focus of a guerrilla marketing campaign is to create buzz and resonate with people in creative and smart ways. 7 of the Most Powerful Guerrilla Marketing Examples. 5) Guerrilla marketing . One of the most essential components of a successful guerilla marketing idea is to incorporate or embody brand values. The main objective of Guerrilla Marketing is to get maximum reach and brand engagement without causing huge holes in the pocket. Sometimes it is by going bigger. Ambush means ‘surprise attack’. 1. Experiential Guerilla Marketing. Perhaps it’s by coming up with a better social media marketing strategy.. Regardless of your stance on the issue, a prime example of the risk guerilla marketing … Gillette’s toxic masculinity ad, while being disruptive and socially conscious, left parent company P&G with an $8 billion loss following backlash from consumers. Guerrilla marketing is largely preferred by new and fast-rising start-ups, well-known brands and organizations. So, they used guerrilla marketing to attack the problem where it lives: on the beach. The Importance. NIKE – Embodying Brand Values. In order to find some creative advertising inspiration, I decided to search the web for the best examples of guerrilla marketing I could find. We know -- without context, the whole idea of guerrilla marketing can be a little confusing, so let’s see how it’s been executed by a few other brands. They gave away 300 free beach towels…shaped like black coffins. JWT didn’t use a subtle approach. But the attack is very useful in the long term to create brand reputation and gain customers. The main attraction for some is the low cost for great results. Below, we’ll take a look at 8 prominent guerilla marketing examples. Reply. The big fact – An average person receives around 5000 marketing impacts per day. NIKE has been known for its “Just do it” attitude and tagline. Let the inspiration begin! kafil. Ambush marketing. Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. As creative thinkers we have to think of new and exciting ways to grab people’s attention every day. Off course, other competitors soon follow. That is, you’re likely to see an advertisement anywhere your eye rolls. Guerilla Marketing does involve some risk, however.