[5] Dave has declined multiple acquisition offers and remains sole owner of GT's Living Foods which is worth over $900 million and owns 40% of the U.S. kombucha market.[1]. GT starts selling Kombucha and Synergy Kombucha in California Whole Foods stores. GT creates his new Synergy line of Kombucha made with real fruit juices and puree, including Cosmic Cranberry, Strawberry Serenity, and Mystic Mango. They are also referred to as kombucha mushrooms but they all define the same probiotic gem. [2] During her battle with breast cancer she drank the homebrewed kombucha and after she beat the disease attributed it to the health benefits of their kombucha. The L.A.-based company was started in 1995 by a then-teenage GT Dave, who began bottling homebrew in his parents kitchen and hand delivering it to local health food stores. She drinks homemade Kombucha throughout her journey to recovery. His first sale of kombucha (which he marketed as GT's Kombucha) was to Erewhon Natural Foods in 1995, when he sold two cases (24 bottles) which nearly sold out in the first day. Dave was the first to put kombucha on store shelves. Do Not Shake. When she healed, Laraine shared with doctors that she had been drinking a very pungent, homemade tea. GT’s Kombucha celebrates our 20th anniversary and debuts a special seasonal flavor called “Sharing Gratitude” to honor the occasion and all the people who helped us along the way. Dave, now 42, is the founder and CEO of GT's Living Foods. [3] Dave's parents began homebrewing kombucha when Dave was a freshman at Beverly Hills High School. [1] His first sale of kombucha (which he marketed as GT's Kombucha) was to Erewhon Natural Foods in 1995, when he sold two cases (24 bottles) which nearly sold out in the first day. Inspired by his mom’s experience, it became GT’s mission to make his Kombucha accessible for everyone, everywhere. Raised by parents practicing Eastern philosophy, GT Dave adopted a spiritual view of the world from a very young age. They partnered together to share this super-probiotic gift with the world, in hopes it would help others. As we continue to embrace our innovative spirit, Mother Nature remains our main source of inspiration. GT introduces his new Enlightened Kombucha line, a reformulation of his original formula. Dave is openly gay and is married to Allan Fanucchi. We started making our Kombucha based on the belief that it could touch people’s lives and make the world a better place. A Kombucha Billionaire. May 9, 2019. “At GT’s Kombucha, we’ve stayed true to the authentic brewing process of this sacred elixir for over 20 years. In late 1994, GT’s mom, Laraine, was diagnosed with a highly aggressive form of breast cancer. How billionaire GT Dave brewed a fortune from kombucha. George Thomas Dave convinced America to love a tangy, tart, fermented beverage from Asia called kombucha — and it made him a billionaire. GT’s Kombucha* (Kombucha Culture*, Black Tea*, Green Tea*, Cane Sugar*) and 100% Pure Love!!! Facebook. GT releases 5 new Chia flavors to the Synergy Kombucha line. [2], In 1992, a family friend gifted them a SCOBY which had been given to her by a Buddhist nun. After meeting the Larsen family, GT expands his product offerings and introduces CocoKefir and CocoYo. [6] He drinks eight to twelve bottles of his kombucha per day and taste tests each batch. He's credited with being the first person to put kombucha (a fermented, carbonated … The weird and wonderful life of GT Dave, founder of GT's Kombucha. From his bedroom, he would call buyers, distributors and store owners, using different voices to pose as different employees. He has rebuffed numerous acquisition offers, taken no outside funding and remains the sole owner of GT’s, a firm conservatively worth over $900 million. This product is considered a beer and contains a natural effervescence. [3] He initially hesitated, but ultimately decided to accept their offer, stressing the importance of preserving the integrity of his product. George Thomas Dave[1] is an American businessman who is the founder and CEO of the kombucha company GT’s Living Foods. That was when Whole Foods Market called to inquire about distributing his kombucha. By Bill Bradle y. February 3, 2017. GT continues to oversee the company in Los Angeles, growing his team to innovate new flavors and products as GT’s Living Foods. [4], GT's Kombucha was now in stores across the Southwest and he rented another 2,000 square feet space in Gardena. From our family to yours, we are honored and humbled to share this gift with you. *Organically Produced. Laraine Dave is diagnosed with an aggressive form of breast cancer. Later that year, he introduces his very first Kombucha Original bottles to LA health food store, Erewhon. Dave is famous for being the owner of the “GT’s Living Food” business. [3] From his bedroom, he would call buyers, distributors and store owners, using different voices to pose as different employees. He was touched by their story and devotion to their daughter, Tula, who suffered intestinal health issues. Our #1 selling Kombucha is raw, organic, naturally effervescent, and handcrafted in small batches – always cultured, never compromised. Still, it was shocking to see how quickly GT’s became kings of kombucha in … Email. Now, under the new name of GT’s Living Foods, we’re proud to remain a family owned & operated company. In the late 1990s, he was the first to put kombucha on store shelves and his company currently owns 40% of the U.S. kombucha market. All rights reserved. [2], Dave, who was taking business classes at Santa Monica College after leaving high school early and receiving his GED, began homebrewing kombucha himself with the intention to bring it to market. Gifted a Himalayan Mother SCOBY in the early ‘90s, the Daves were intrigued by Kombucha’s ancient healing properties and decided to brew their own batches of the fizzy, fermented tea. Our Founder, GT Dave, has been handcrafting authentic Kombucha in small batches since 1995, staying true to the sacred art of brewing. That same year, kombucha sales were close to $350 million—and almost all of it belonged to GT’s Kombucha. Twitter. [1], GT Dave was born in 1978 to Laraine and Michael Dave as the youngest of three sons. [3] His mother Laraine helped him market the product by setting up tasting tables and sharing her cancer story. Photo by Nitsa Citrine and Tasya van Ree. ©2020 GT’s Living Foods. '"[2], In 1994, Laraine was diagnosed with breast cancer and underwent a lumpectomy and a year of chemotherapy and radiation.