We know that changing a song alone will not solve racism, but it is one immediate and simple step we can take. Turkey in the Straw’s melody originated from British and Irish folk songs, which had no racial connotations. As we mark Good Humor’s 100th anniversary this year, we must acknowledge the history of the ice cream truck jingle, and take action to ensure ice cream trucks across the country continue to spread joy to everyone for the next 100 years. Good Humor ice cream asked the Wu-Tang Clan's RZA to come up with a new jingle to replace "Turkey in the Straw," a ubiquitous ice-cream truck song with a racist past. Almost everyone has a fond memory of chasing after their neighborhood ice cream truck for their favorite frozen treat. "Good Humor has not owned ice cream trucks since the 1970s, nor did we create "Turkey in the Straw" or any other jingles," the company wrote in a statement. Since 1920, Good Humor ice cream has been a staple of childhood. OREO and the OREO Wafer Design are trademarks of Mondelēz International group, used under license. We are proud to be part of Unilever and its family of brands who have pledged more than $8 million in 2020 to organizations and activists working for social justice and racial equality including Black Lives Matter, National Urban League, National Bail Fund Network and The Bail Project. "While these associations of "Turkey in the Straw" are not the only part of its legacy, it is undeniable that this melody conjures memories of its racist iterations," Good Humor said in a. While these associations of “Turkey in the Straw” are not the only part of its legacy, it is undeniable that this melody conjures memories of its racist iterations. But the song itself was first performed (and gained popularity) in American minstrel shows in the 1800s. However, many people don’t realize that this familiar tune has racist roots. Racial issues are human rights issues and everyone has a critical role to play in creating systemic change. This web site is not directed to consumers outside of the U.S. We continue to work to ensure the diversity of our workforce fully reflects the communities we serve, We uphold a zero-tolerance policy on intolerance - both among Unilever employees and the suppliers, customers and partners that work with us, We will continue to increase our work with and investment in diverse suppliers, We will add our voice and influence to advocate for safe and fair access to voting this November. So, we’ve teamed up with legendary rapper, music producer and founding member of the Wu-Tang Clan, RZA, to reimagine the ice cream truck jingle for a new era – a melody that brings joy to every community. As part of Unilever: For more information on these commitments, visit Unilever.com. ©2020 Unilever United States We’re making this song available to ice cream truck drivers nationwide and providing education on how to replace “Turkey in the Straw” in their music boxes. "However, as a leader in the industry, and the creator of the original ice cream truck, we want to be part of the solution on this issue, particularly since we work closely with so many ice cream truck drivers across the country. Since 1920, Good Humor ice cream has been a staple of childhood. OREO is a registered trademark of Mondelēz International group, used under license. Good Humor has not owned ice cream trucks since the 1970s, nor did we create “Turkey in the Straw” or any other jingles. ", This ice cream truck song has a racist past. Throughout the 19th century, minstrel songs like Turkey in the Straw were commonly played in ice cream parlors, and later, adapted as ice cream truck jingles. Almost everyone has a fond memory of chasing after their neighborhood ice cream truck for their favorite frozen treat. (CNN)The ice cream truck jingle of your childhood is about to get an upgrade -- and RZA is behind it. Good Humor is celebrating its 100th anniversary with a much-needed tune-up for ice cream trucks everywhere thanks to a new jingle by legendary music producer RZA.. 2020 has sparked conversations around social justice that has prompted a reckoning of behaviors, phrases and products with racist undertones, including within the food industry. So Wu-Tang's RZA wrote a new one. This web site is directed only to U.S. consumers for products and services of Unilever United States. Listen to RZA’s new track here, or hear it blasting from an ice cream truck near you! However, as a leader in the industry, and the creator of the original ice cream truck, we want to be part of the solution on this issue, particularly since we work closely with so many ice cream truck drivers across the country. Good Humor is celebrating its 100th anniversary with a much-needed tune-up for ice cream trucks everywhere thanks to a new jingle by legendary music producer RZA. Good Humor called on all ice cream truck drivers to stop playing "Turkey in the Straw," and said the new jingle created by RZA will be made available to ice cream trucks across the country. REESE’S trademark and dress, Peanut Butter Cup design, and orange background color are used under license. Good Humor x RZA: a new jingle for a new era. But the melody to the "Turkey in the Straw" was used by minstrel show performers in blackface and set to very racist lyrics -- and that is how it rose to prominence in the US, Johnson wrote. The original song has no racial undertones. Good Humor called on all ice cream truck drivers to stop playing "Turkey in the Straw," and said the new jingle created by RZA will be made available to ice cream trucks across the country. Ice cream parlors throughout the 1800's commonly played minstrel songs, which were eventually turned into ice cream truck jingles. Of course, we all know it," RZA said in a promotional video for, "Turkey in the Straw" originated from a traditional British tune brought to the American colonies by Scots-Irish immigrants, according to scholar Theodore R. Johnson in his. Ending systemic racism and social injustice is a challenge that requires multiple interventions. *Not a light food OREO and the OREO Wafer Design are registered trademarks of Mondelēz International group, used under license. The jingle will also be added to industry standard ice cream truck music boxes, the company said. “Turkey in the Straw” is one of the most iconic ice cream truck jingles today. Some songs using its same melody contained highly offensive, racist lyrics. Updated 1656 GMT (0056 HKT) August 14, 2020. The hip-hop icon of Wu-Tang fame has teamed up with the ice cream brand Good Humor to re-imagine the signature, "Do you remember that ice cream jingle?