A benefit of interactive marketing is that it allows a customer to create his own personalised version of the ad. One of the biggest complaints customers typically have about a brand or company is the lack of customer service they receive. Free air tickets, meeting with your favorite celebrity, and free meals are some of the examples of contests that different businesses organize to promote their products. Fans have the option to vote for their favorite characters, 1.3 million people participated in the first week and voters increased to 1.6 million in the final week. When a company broadcasts a noninteractive ad during an intermission in a television or radio show, the client may regard the commercial as an annoying interruption of the show. For instance, a bakery offers customized cakes where customers choose the design, style, and decoration and place the order online on the bakery’s website. Some of the disadvantages and challenges for interactive marketing are as follows; Accessibility. The problem with traditional marketing is that it doesn’t start a dialogue with the target audience about the advertised product. Customers may still like the product, but they have it in their collection. If a tailor creates a website to display his line of shirts, a customer needs to have access to a computer to be able to view the shirts. Unlike the outbound marketing of the past, interactive marketing creates a two way dialogue between a business and its customers. However, there are different formats of competition. Traditional marketing used to work, but not anymore. The aim of the interactive system is simplicity with unique goals and eye-catching interface. If you’re on Twitter, Facebook, or quickly respond to emails that are sent, then you can get ahead of certain issues that might come up during the sales process. Some of the advantages and benefits of interactive marketing strategy are as follows; Increased Consumer Engagement. Your target audience learns and gets the message of what you want to tell them. The drawback of Interactive Marketing. Some companies offer the free service of a calculator, where customers enter the input and the calculator would give them the required results. The more interesting the question is, the more chances are that people would answer it. With interactive marketing, an advantage is that a satisfied customer can create a customised pitch for another potential customer, according to California State University, Chico. The consumer market comprises of those …, One of the main functions of marketing is to achieve …, About WeWork ‘‘WeWork’’ is an American company that offers shared …, Types of Interactive Marketing Strategies, Product Concept – Definition, Examples, Pros, & Cons, Product Concept – Definition, Examples, Pros, & …, Selling Concept – Definition, Examples, Pros & …. The customer helps promote the company's product, which can reduce the company's advertising costs and give the company additional credibility with the customer's friends, coworkers and neighbours. When marketers and sellers respond to the compliance of the customers, then it would increase loyalty among customers. Moreover, Web 2.0 is the “writable” phrase of the World Wide Web with interactive data. Interactive marketing can be a less disruptive type of advertising. They’re fun and interesting, and they can easily generate the lead for your business. He holds a Bachelor of Science in business administration from Humboldt State University. They have different kinds like contest quiz, knowledge quiz, video quiz, or shopping quiz. Advantages & Disadvantages of Interactive Marketing. Designing complex and nice graphical interactive systems are difficult and take longer time. Disadvantages of interactive systems. With interactive marketing, the customer is involved in a company's ad campaign, instead of passively listening to a radio broadcast or watching a television commercial. Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. If a tailor creates a website to display his line of shirts, a customer needs to have access to a computer to be able to view the shirts. It means that you’d produce the wrong product or the wrong advertisement. Written by: Eric Novinson. are some of the common examples of interactive polls and surveys. Interactive marketing has made the job of marketers much simpler and easier. Some of the best practices of interactive marketing are as follows; We have learned after reading the article that interactive marketing is essential to achieve success in the era of social media. If they have any questions, then they can ask the marketers on the spot and clear the air. Interactive media plays an important role in designing interface. One has to set up specific plans to execute it for the triggered audience. Countdown creates suspense that a certain event is coming closer. The purpose of the game should be to relax and have some fun with customers. With interactive marketing, an advantage is that a satisfied customer can create a customised pitch for another potential customer, according to California State University, Chico. Challenges of direct marketing. Countdowns usually follow the reverse order like 3, 2, and 1. Disadvantages. Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. More brand awareness means more potential customers to the company. Interactive media includes text, animation, video, animated image and buttons, video games etc. We come across questioners like favorite coffee, favorite places, what looks better, etc. You just send the message through advertisement and expect them to comply with it. You can get the information without even bothering them. For instance, different retail stores and shopping malls start the hourly countdown just before the black Friday to create suspense and attract people’s attention. If a tailor creates a website to display his line of shirts, a customer needs to have access to a computer to be able to view the shirts. But when you use interactive marketing, treat people like an individual and trying to understand their needs and wants. The Disadvantages of Facebook as a Marketing Tool. It’s a great opportunity for the customers to raise their voices, and they can raise their concerns through surveys, polls, quizzes, and questioners. It would also attract many new customers and they’ll learn about your brand through interaction. They usually comprise of interactive visuals and photographs. If a tailor creates a website to display his line of shirts, a customer needs to have access to a computer to be able to view the shirts. Today, we’ll discuss interactive marketing, here it follows; Interactive Marketing is the process of creating two-way communication between the customers and the company, where the customers share their views, choices, and preferences about the product so that the marketer could make it better. You can start it by asking for any fun, comic, or rhetorical questions. Contests help the company to achieve multiple purposes like brand awareness, brand loyalty, increase sales, conversion boost, etc. Interactive systems may cause extra noise pollution like recognizing the voice in public places. Interactive videos are a great way of attracting people’s attention and increasing engagement. A disadvantage of interactive marketing is that access to the ad may depend on products that the customer already owns. Mobile Marketing is the process of …, What is Consumer Market? One of the most important benefits of interactive marketing is that it provides an opportunity for sellers and marketers to receive direct feedback from the customers.