Tel: (609) 258-4549 | Fax: (609) 258-1032Contact Us | Intranet, © 2020 The Trustees of Princeton University, Approval for Course Taken at Another Institution. Today, world events continue to engage anthropologists – for example, on questions of economic development, political crisis, the social effects of globalization, and social security. People are never void of culture; they ultimately have their own distinct customs, language, food, beliefs and way of life. Many claim to be experts in culture, but they tend to have different approaches in their analysis of culture creating diverse and vibrant viewpoints. Ethnography provides an account of a particular culture, society or community. They take part in events they study because it helps with understanding local behavior and thought. This phenomenon is apparent in almost all communities and even organizations, thus confirming the idea of a multicultural and plural society. The law, politics, and economics track (LPE) introduces students to cross-cultural studies of customary and case law, governance, systems of exchange, and debt. Anthropological approach and research is increasingly appealing to business as it helps answer academic questions about consumers and consumption and attempts to gain an understanding on how people use products and services. They were both fascinated by culture. Eric Wolf once described anthropology as the most scientific of the humanities and the most humanistic of the sciences. Objective Analysis Benefits of Fieldwork in Anthropology. In today's global society, we don't live in isolated communities. 116 Aaron Burr Hall Anthropology, the study of humankind, should be the first of all the sciences our children encounter, writes Marc Brightman, with its singular capacity to inspire the imagination, broaden the mind and open the heart. Applied anthropology uses anthropological knowledge to solve contemporary problems ranging from world hunger to AIDS prevention. Answer. For biological anthropologists, these connections are found in both field and lab research. 29 30 31. Fieldwork is a term that refers to the “anthropologist’s personal, long-term experience with a specific group of people and their way of life” (Lavenda-Schulz 5). They take a more emic view compared to an etic view, where the points of view of the people being researched are more significant than those of the researchers. Major consumer product companies such as Procter & Gamble, Whirlpool, Volvo and Electrolux have utilized anthropological research in marketing to understand consumer behavior, segmenting out different social, ethnic or racial groups and marketing products specifically to these target markets. Participant observation is the involves the anthropologist in the activities of the people, so that instead of just observing them, the anthropologist is able to have a hands-on experience of how they live their lives. Top Answer. Anthropology is the comprehensive study of human development, culture, and change throughout the world, past and present. Aside from his shrewd political maneuvers, could it be that his worldwide appeal stems from the fact that his character was shaped from a multicultural background? Anthropology is the comprehensive study of human development, culture, and change throughout the world, past and present. And finally finding himself in the United States. By analyzing different social groups or peer groups, an understanding of employee's behavior, thought, and perception at an office or factory may eventually increase individual performance and creativity as well as organizational output. ironically, this quest began at a distance, with “armchair anthropologists” in the 19th century asserting judgments of peoples in far-away lands based upon texts written about them by European explorers. What does Indiana Jones have in common with Barack Obama's mother? As someone who only started studying anthropology this year, my experience may be limited. Exploring the benefits of pursuing anthropology and medicine. Social Science. Date of Post: 26/06/2015. Regardless of its origin, anthropology has developed into a discipline and its fascination with culture spans from the exotic to the ordinary and from the study of deeply isolated societies to the study of modern business organizations. The main advantages of participant observation is that it allows the anthropologists to obtain a deeper and more experienced insight of the activities performed in a society, how people think and it also allows them to gain a good overview of how and why a society functions. Obama's victory made history, making him the first African-American to hold the highest office in the United States. anthropology is the study of what it means to be human. What is so appealing about anthropology that it attracts a diverse and broad spectrum? Our course offerings are organized into three tracks: socio-cultural anthropology; medical anthropology; and law, politics, and economics. Advancements in technology, communication and transportation have accelerated globalization at a rapid rate. Deeply rooted in humanities and social science, anthropology is exceptionally qualitative. Anthropologists may be involved in a wide range of activities such as research of evolutionary theory, addressing gender inequality in society, solving a homicide case in a forensics lab, international trade, advertising, museum and historical preservation. Answer. Other unique tools anthropologists use are participant observation and ethnography. Anthropologists are trained to avoid bias as so to lessen any misconceptions the researcher may bring reflecting his/her own cultural standpoint.