And, here comes content marketing benefits into play. Small businesses with blogs generate 126% more leads than those without blogs. In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. Content marketing helps you earn more traffic to your website, in a variety of ways. (HubSpot, 2020) Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. 615 million devices now use ad blockers, which means your ads are not being seen by as many people. Here are the top 7. Informative content educates, solves a problem, and helps earn trust from the audience. The trust positions you as a leading authority in the industry. Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:. Improves SEO Results 24% of marketers plan on increasing their investment in content marketing in 2020. 7. What is content marketing? Content Marketing Benefits & Challenges. People are more likely to engage with and share content that makes them smile, ponder, or change something about the way they live their lives. Content marketing rakes in conversion rates 6x higher than other methods. 1. Content that is informative, compelling, and well-written is perhaps more effective than any other form of digital marketing. If you follow every strategy of content marketing, you will use things like … Content Marketing Benefits & Challenges. Check this guide to learn how to develop a great Content Marketing strategy for your company in 2020, step by step. Whether you develop your internal content marketing team or hire experts for content marketing consultation , you better have a clear idea over how to promote and make your brand more in front of the right audience. Content marketing is good for your bottom line — and your customers. Whether you’re marketing to consumers (B2C) or businesses (B2B), there are many benefits of content marketing. If you still doubt content marketing, think again. Simply put, content marketing is the creation and distribution of valuable content to a targeted audience, with the goal of securing conversions and ultimately, sales. 6. (HubSpot, 2020) Marketers today create content for multiple audience segments — marketing to three audience segments is most common. The long-term benefits for content marketing is potentially enormous. Adobe Stock. When I ask the concern “Will You Find Your Next Client– or Will They Find You?”, it is a direct obstacle to entrepreneur to specify an incoming marketing strategy, a mix search, social networks and content marketing, to draw in a clearly specified audience who are looking into a solution to an obstacle or need. Why Companies Turn To Digital Marketing To Survive COVID-19. Increased sales; Cost savings; Better customers who have more loyalty Let’s dig into some of the benefits (and the common mistakes) now. B2B companies in particular rely on the annual circuit of trade shows and exhibitions to network and build customer relations. More referral traffic. It may cost you as low as $20 per month. Content marketing is cost efficient. The flow of content marketing works in a seamless way, it will first aware buyer, develops the interest, helps to make a decision, and finally … You can hire content writers based on their experience and they can write about your products and services. Content marketing has lower up-front costs and deeper long-term benefits than paid search. Content marketing helps to understand the user persona, inform them, advise, and help in all stages of the buyer’s journey. Put into practice, content marketing offers huge benefits that can truly transform your business. One of the cheapest available marketing techniques after social media is content marketing. Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand.